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My 2025 Growth Marketing Tool Stack (That Actually Works)
I spent $40,000+ on Tools last year. Here’s What I Actually Recommend
Harsh Kang
February 24, 2025
Howdy 🤠
Last year I spent $40,000 on tools.. YES, $40,000 💸
Last week, one of my clients asked me what tools his team should be using for marketing and growth for his company. So I thought why not this week, share a list of tools I recommend.
Personally, I’ve spent way too much on tooling, tested hundreds of marketing and tools, and honestly? Some were absolute game changers, while others... just a waste of money.
So, to save you the time (and frustration), here’s my ultimate tool stack for startups that want to scale - without the fluff.
For me, I pick tools that are:
Easy to use
Affordable
Let you move fast
Scalable
Everything here is widely used by tech founders, startups and us at Roveir. Think of this as your marketing and sales tool stack.
Summary Of Tools
Type | Tool | Common Usage | Discounted Links |
|---|---|---|---|
Notes, Docs, SOPS … Everything Writing Based | - For task management. No need to pay for a tool, just use Notion. - All my company SOPs are on Notion - This lite ‘website’ is also host for Free | ||
Contracts | DocuSign got too expensive. Pandadoc is great and offers the same features at a lowered cost. | ||
Social Media Management | Schedule all your posts on X, LinkedIn, Instagram, Facebook etc in one go. You can also create a social media posting calendar. | ||
Lead + Email Automations | Best tool to find new leads, set up automations and close deals! Nothing is better - this is an All-In-One Solution! | ||
CRM | If you have a B2B/SMB aspect, think company partnerships with longer term sales journeys. A CRM lets you manage this completely. | We’re a partner with Pipedrive - if you use this link, you get 30 days free. * To get 30 days free, you must use this link. | |
Automations | - Much better than Make for automations. - Automate Waitlist Users to your Email Marketing tool. - Automating the sending of leads to your CRM. | ||
Email Marketing | Best for tech companies - Easy to Use, Scalable - Automation Friendly | ||
Website Building | - No code tool, easy to build webites with speed. - Please do not use Wix, Wordpress or anything else. It’s not worth it. | ||
Meetings | Calendly | - Lets you easily book Demo Calls - Book sales (B2B) Calls | |
Meetings/Follow-Ups | - Record yours calls with Video, Transcript. - Gives you Next Steps, Action Items - Sharing with your team | ||
Payment | Stripe | - Plan Payments for your tooling - Auto Invoice and Receipt | |
Communications | Slack | - We use Slack for everything team related. The best team communication platform. - Great for communities | |
Product Analytics & Data | PostHog | - Great for early startups, under 100,000 users - Similar to Amplitude - Cheaper but limited | |
Product Analytics & Data | Amplitude | - Great way to track marketing and product metrics based on data across web-application, mobile apps etc - Easy to integrate marketing platforms to identify CAC and other metrics | One Year Free for Startups |
Data Tracking/Metrics | - Data Collection and Sending - Collect Data from Web App, Mobile Apps, CRMs and other sources - Great if you have multiple sources of data - Send data to multiple Sources (GA, FB, Meta, Amplitude, CRM etc) - Helps you cut on development time | ||
Form Submissions | - Great for Lead generation (contact forms, signup forms) - Surveys & feedback collection - Event registrations - Automations |
SPONSOR OF THE WEEK: YOU?
This week’s been wild - there is no sponsor for this newsletter but I did want to ask. If you want your product in front of thousands founders and marketers, send me an email at [email protected] and I can outline the packages.
Now, let me expand on some of the tools, and why I recommend them.
🔥 Automation & Workflows
Automates workflows by connecting thousands of apps, saving time on repetitive tasks. Aka leads to CRM platforms, managing contact forms to CRM.
Great if you have a B2B Sales Journey
Another tool is called Make, it’s slightly cheaper but I ran into several issues trying to just set up automation.
👉 Link to Tool: Zapier
They have a free plan!
📊 CRM & Sales
Hubspot is the best CRM - but you’ll be paying thousands of dollars a month. We’ve gone through many CRMs ourselves and for our clients now.
A great, affordable option is Pipedrive.
Pipedrive:
User-friendly
Affordable
Great if you have a B2B Sales Journey
Set up a CRM tool sooner than later. It’s a great way to manage you leads and deals.
👉 We’re a partner with Pipedrive - if you use this link, you get 30 days free.
📩 Email Marketing & Customer Engagement
MailChimp is most common, but its crafted for e-commerce and service industry.
For startups, the most feature-full, affordable option is:
ActiveCampaign:
Email marketing and automation platform that helps businesses nurture leads and drive conversions.
This would be for the B2C angle of your product
🌐 Website & Analytics
I don’t know why so many founders screw this up.
Trust me.. No Wix, No Wordpress, No BS 💩
Webflow
A no-code website builder that let you quickly make websites that look cool!
All tech companies use this!
Speed is critical and Webflow lets you make websites FAST.
📞 Demo Calls & Sales Calls
For B2B: Leads can book a call
B2C: Booking Demos
Calendly:
📅 Meetings
Our team has over 20+ calls a day, team calls, 1:1s or sales calls.
Use Fathom Recorder to keep track of whats going on.
Fathom allows you to:
Record yours calls with Video, Transcript.
Gives you Next Steps, Action Items
Sharing with your team
💵 Payment Processing
Stripe
Nothing else beats Stripe. The fees can start to add up, but the connivence far outweighs anything
👉 Stripe
👏 Team Communication
You probably have it but if not, Slack
We use Slack for everything team related. The best team communication platform.
Sometimes it might be hard to choose the right tools, but remember keep it simple, pick tools that will grow with you and look for integrations. Don’t forget, these tools are here to make your life easier, so don’t overcomplicate your stack!
I hope this helped you out. If it did, email me back and let me know a tool you learned about which you didn’t know.
Lastly, I’ve now helped over 40 founders with growth marketing (GTM Strategy, User Growth, Funding, B2B Sales ...) - if you’re looking for help with scaling your startup, reach out and let’s chat.
Thanks,
Harsh
Check out my LinkedIn
Growth Marketing Company Roveir